the modern pilgrim

the journey is 7 hours, seven hours rattling along an asphalt road in a hurtling death machine to a retail outlet destination, may discount tags reign supreme, oh let me partake in this pilgrimage to materialism, let me adorn myself in logos to proclaim my allegiance, to this,  this religion with which i align myself, to this, this simpler, slower, non-consumption based, built for a purpose brand, re-cycled to perfection,
less resources less throwaway culture less gas less Big Oil,
more protecting the earth more connecting with nature, they say, save the forests, they say, and i say yes! as i drive across the country on the backs of long dead dinosaurs, looking at the macabre modern art of kangaroos splattered on the highway, and i laugh at the ants marching in line with gold logos on their backs, ‘oh glorious irony,’ i proclaim, and really we’re all crazy bastards, because i laugh at them while i follow in their footsteps,

the big fans spin in the sky, towering along the road to herald the pilgrims coming

‘im a big fan,’ i tell the girl over the counter, whos folding the new jacket into a bag as i dole out green paper

(i drove seven hundren ks just to but a jacket, i say)